Friday, October 12, 2012
Virgin Australia Launches S'Wonderful Marketing Campaign to Hero its People
Virgin Australia has just announced that a major new marketing campaign will debut this afternoon during the broadcast of the AFL grand final.
The campaign will feature a new 60 second TV commercial which was filmed on the salt plains of Western Australia, and will also incorporate online, print, outdoor and social media elements.
“When we launched the new Virgin Australia brand and identity last year, we made a promise to put the magic back into flying,” said Chief Customer Officer Mark Hassell.
“This campaign highlights how we have delivered on that promise. We have completely overhauled the customer experience, transforming the look and feel of travelling with Virgin Australia both in the air and on the ground.
“We now have a brand new product that can compete with the best airlines in the world,” he added.
Posted by Thibaut Labarre at 11:12 PM